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Blackline Marketing Services
Brand Strategy
• brand identity & strategy development
• definition of branded differentiators
• brand touchpoint management
• employee & customer brand engagement & training
• definition of branded differentiators
• brand touchpoint management
• employee & customer brand engagement & training
Customer Strategy
• customer strategy development
• customer identification, definition & segmentation
• customer research & analysis, competitive review
• customer experience design
• customer identification, definition & segmentation
• customer research & analysis, competitive review
• customer experience design
Integrated Marketing Planning
• integrated marketing planning
• strategic marketing planning
• annual and tactical marketing planning
• marketing dashboard & measurement frameworks
• strategic marketing planning
• annual and tactical marketing planning
• marketing dashboard & measurement frameworks
People & Process Development
• people and process development
• marketing team definition, hiring and training
• mentoring and coaching
• process audit, alignment and enhancement
• marketing team definition, hiring and training
• mentoring and coaching
• process audit, alignment and enhancement
Kathy Hollenhorst
President/CEO
Blackline Marketing
Stay positive! Whether it be in a conference room or on a golf course, that is the attitude that Kathy brings to any challenge. Known to be both analytical and creative, she believes that by focusing on what is in your control, working hard, doing the right things right, and being fully accountable for results – your business will be successful!
A leader in building cross-functional teams and a model for effective collaboration, Kathy has a proven track record of bringing people together to build integrated marketing campaigns that get results.
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