Times are tough, no doubt about it. And what budget is usually the first to go as revenue and profits drops? That’s right….marketing! Which really makes no sense because NOW would be the time to invest in attracting new customers and to more fully engage those you already have.
But these tough economic times mean that consumers have created a whole new attitude – spending less, going without, carefully considering each purchase. No doubt your business has reduced marketing staff or at the very least is tightly managing your current marketing spend. Not an easy time.
And that’s where Blackline Marketing can help. We develop reality-based marketing strategy that results in integrated marketing campaigns that work. While our ideas are definitely in full-color, the service we provide is very down-to-earth and actionable. Very black and white, so to speak. We focus on developing long-term, differentiating strategies that get results for your business, keeping profits in the black and moving them upward.
For short or long-term strategic, integrated marketing projects, Blackline Marketing is ready to help. Contact us today!
Blackline Marketing provides strategic marketing consulting to companies in the hospitality, travel, restaurant, health care, retail, business services and food industries.